Sedátko na záchod Badabulle

Sedátko na záchod Badabulle

Brands and logos are all around us, from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire. Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyzes exactly how brands develop and operate in contemporary society.

• EAN: 9781845203832

JeLiz Moor váš obľúbený autor?

Pozrite sa tiež na ďalšie diela autoraLiz Moor, ktoré mám na sklade.

Ak ste si stále nevybrali, pozrite sa na všetky produkty z kategórie Antikvariát a bazár kníh.